Golf Lesson #6: Why Buy Golf Clubs on the Internet?

Key Reasons to Buy Your Golf Clubs on the Internet

1. The Advantage of Buying Direct

In the 80’s golfofchina was one of the very first companies to focus on building clubs that look and feel like the name brand clubs but were priced where the average golfer could afford them. Just like the computer, automobile, and fashion industries, the golf industry is a product of leaders and product followers. We consider ourselves to be a smart follower. We look at what is hot and analyze whether it really works as advertised and then tend to follow the concept at a much less expensive but no less effective result.

We explored factory outlets in the factory outlet malls, but we realized that was not our business focus. We are a manufacturer and we are good at it. Our strong suit is not running a retail establishment. The Internet, however, is different for us and is the future of shopping for everything — even golf clubs and it is compatible with our manufacturing operations. We use the current technologies available and have strong networks and customer service staffing. It fits our philosophy of value, cutting out the middleman, and providing the best value to the consumer. Factory direct selling makes sense on the Internet. You are likely seeing many more businesses develop Internet based, Factory direct customer service and selling.

2. Guaranteed Customer Satisfaction

GolfofChina Golf is confident you will be happy with the clubs you purchased and if for any reason you are not, we will take them back under our 100% guarantee. In addition to our 30-Day Satisfaction Guarantee we offer a One Year Warranty, and 30-Day Price Protection. For more details on our guarantee and warranty click here.

3. Research and Comparative Shopping

The Internet is more valuable to those who value research and comparative shopping. While there aren’t any good comparative pricing sites that focus on strictly golf club clones, there is plenty of access to information about us and other golf clubs in the marketplace. We believe information whether you hear it from others or us is a good thing that it will bring you back to our company.

We know that we stack up very well to the competition. Our prices are great and we provide a superb qualitative value to you, the consumer. In the heyday of the dot-com days, several companies raised tons of cash to do what we do, but they failed. They failed because they didn’t know anything about manufacturing golf clubs.

We also take a lot of pride in our service and commitment to the customer. We know it can sometimes be tricky to order stuff online but our mission at golfofchina.com is to make it an experience you’ll never forgot. As we said before, there is a ton of information on the web, both on our website as well as others, that provides the golfer all the information they could ever want! We have laughed over the years that a lot of the golfers we have talked with will spend more time researching their golf club pruchases than they do researching their next car purchase!4. Selection and Customization

This is the one area where the Internet cannot be beat. Our mass merchandise customers may buy 4 or 5 different models in standard lengths and flexes because that is all their showroom can handle. On golfofchina.com we offer more than 19,000 different combinations of clubs, shafts, grips, lengths, and flexes resulting in a custom fit product for you. This diversity of selection and customization is unheard of in a retail storefront at anywhere near the price and value that we can provide via golfofchina.com.

5. Value and Quality

GolfofChina Golf has trained professionals on staff with decades of experience to custom assemble clubs fit just for you. Why trust your neighbor or some garage operation on the web to fit you for golf clubs when you can have one of our experts that does it as their sole business and who will give you the right fit for the same money? For more information on just who we are at golfofchina.com please see About Us.

We provide performance but offer you a better value. To prove it, see what our other customers say about us.

6. Why Are Brand Name Clubs So Much More Expensive?

It is simple, really: advertising, overhead, and paid PGA Tour endorsements. The amount actually spent for research and development by the golf club industry is not nearly as large as the money spent for advertising and promotions. The real dollars go toward convincing you to buy the name brand club and paying the Tour players lots of money to promote them! Their philosophy is: if they can have the top players play thier clubs and you see it, you will be convinced it will help your game as well.

7. What About the Cost of Name Brand Advertising?

Independent surveys show that up to 70% of the retail price of a name brand golf club goes to support the advertising and brand name development. These advertising and brand development costs are legitimate: they provide advertising revenue to the major golf magazines, they provide many millions of dollars of licensing revenue to PGA Tour professionals, they provide even more millions of dollars to the major television networks. The money spent in advertising builds status and peer pressure to buy a name brand. Every advertising dollar spent by the name brand club is targeted to make you feel better (or justified) in paying more money for the brand. Some people raise their self-esteem by buying a name brand club for more money. Our customers on the other hand raise their self-esteem by getting the best performance for the best value and knowing their name brand buying friends got a worse deal.

Let Us Tell You About Overhead

The big name brand companies are usually publicly traded, higher overhead environments. They have lots of overhead expenses we don’t have. They pay people to pay people to let their own people know who their people are — you get the idea. Most of GolfofChina’s top management team used to live in that world. Then we figured out we could make just as much money, have more fun, and pass the difference in costs on to you, the consumer, by building golf clubs in a simple, less costly world. And we do pass the savings on to you (well, most of it).

What About the Middleman?

Demo clubs, fancy retail storefronts, and sales personnel cost money. Most retailers mark up their products 60% to 100% from their wholesale purchase price. Our factory outlet golf web site is truly factory direct. Sending you clubs direct from the factory eliminates a lot of those costs and saves you money.